Rise of new Canto pop – ecosystem and new talent
“Celebrate the achievements, regardless of who’s it is because we are here (at the music awards) to celebrate the works and achievements of those who deserve them.” Keung To at the 2021/22 Chill Club Music Awards Hong Kong’s music scene have awakened from a 20-year lull. The new vigour a much needed welcome to citizens mentally and emotionally impacted by the global pandemic and prior, by the social unrests 2019-20. This new crop of talent sees many having started out busking. They loved sharing their music and THAT eventually opened doors for a new ecosystem, and even a revival of mainstream Cantopop. Platform to Music Ecosystem The Viu TV channel an integral part of this revival along with various youtube-based platforms and programs. When asked what prompted him to sign-off on a music reality contest in the station’s inaugural years on a shoestring budget, Lo Ting Fai, CEO of Viu TV said the talent he saw moved him. Amongst the young generation there were many talented – whether in music, performance, dance – yet the …